Social media websites have been on the increase since their introductions throughout the last decade. Not only has number of users grown, but the time spent using social media has also grown rapidly. There is undoubtedly a power within these numbers.
Whilst some charities have already harnessed the power of this medium, many smaller non profits are still a few steps behind. I believe, however, if we have a look at some of the facts and figures behind the growth of social media I’m sure you will make 2012 the year to prioritise your cause’s presence on social media.
The two most readily used social networks, Facebook and Twitter, are a good place to start. As seen in the diagram below, Facebook is the most popular type of social media with over 600m registered users and 310m unique visits per day. Twitter has about one-third of the users as Facebook, and 22m unique visits daily.
The growth of the way these two networks were used in the 2010-11 year is key. The pieces of information ‘shared’ on Facebook each week doubled to 7 billion while on Twitter the number of ‘tweets’ every day has increased by over 250% to 95 million.
Have a bit more of a look over the charts in the diagram below (if you click through to the website it came from you will be able to enlarge it) and let me know if you think there is any reason why 2012 shouldn’t be the year you prioritise your social media strategy.
And for those of you that have a social media strategy underway, can you share with us your number one tip for getting started?
See you in the pond,
The Fish Chick.