When I first saw this concept I must admit I thought it was a little weird. But then when I watched the video again and actually thought about the concept – the idea behind it – I was intrigued. While it is a slightly odd initiative, it is brilliant. Beautiful, in fact.
As a fundraiser, it is an ongoing challenge to develop new and different initiatives to help raise money for the various causes I work with. Whether it’s through an event or some other activity, finding something that is both easily identifiable with the cause and inspiring to a prospective donor is often difficult.
Here, with the support of the Unborn Artists project, SOS Children’s Villages seem to have done exactly that.
In Africa, thousands of unborn babies die during their own birth and SOS Children’s Villages want to help reduce this figure. They need to raise funds to set up Mother-Baby clinics across Toga. The question they seemed to have asked themselves… ‘Who can we get to help us and how?’
Their answer: Unborn babies – and we’ll get them to do paintings for us.
Yes, that’s right, unborn babies helping unborn babies. (I told you it was a little odd.)
Take a look.
So, what did you think?
What do you think of this as a fundraising concept? What other unique fundraising ideas have you seen or heard of?
The other thing I like about this fundraising activity is that it tries to encapsulate you. Sure, you may think the idea is nice, but perhaps you don’t want a painting from a baby/child you will never know. But what about your own future baby? The project also sells DIY kits so expectant mothers can do their own ‘stomach painting’. Read more about the project here.
The Unborn Artists project hopes to raise much needed funds, but today, I hope it inspires you into thinking a little creatively for your next fundraising campaign.
See you in the pond,
The Fish Chick.