Last month we wrote about peer to peer fundraising. We explained what it was and why the benefits were for charities who decided to do it. If your organisation decides that it is going to embark on the peer to peer campaign trail there are certain things you need to consider to ensure it is successful. Today, we are going to share some tips on getting it right.
Simple is best
Coming up with the campaign concept is very important. It needs to link to your cause and be something fun, interesting or challenging for your supporters to get involved in. But most of all it needs to be simple. Fun runs fall into this category and that is why they are popular – they are pretty easy in terms of the activity. The only concern is that nowadays fun runs are a little over done. So try and think of something original, but make it a simple concept that everyone can understand and easily participate in.
Before you launch your campaign it’s an excellent idea if you can find a handful of people that you think would be keen to get involved. Approach them, share the campaign and ask them to be part of your leading team. Ideally these people will be ‘movers and shakers’ or people of influence who will be comfortable talking to others about your cause and the campaign. These people will help get things moving and start funds coming in.
Arm your fundraisers
Although your fundraisers may have good intentions, you need to provide them with the right tools to ensure they can be as successful as possible. Setting up online fundraising pages is one of the best things you can do as it allows your supporters to easily gain donations for their cause through social media. Companies like Go Fundraise and Everyday Hero are great for this.
Once you have supporters signed online pages, providing them with information about how to get great results is also a good idea. It’s also good to provide them with facts and stories about your organisation so they can tell others. Don’t assume they already know this.
Encourage and engage
And, finally, it is crucial to encourage your participants as much as possible throughout the campaign. Engaging with them through emails, or even phone calls to your highest fundraisers, can help remind them about why they are doing what they do and keep them on track.
Hopefully these tips will help you create a wonderful peer to peer campaign and generate some fundraising results for your cause. If you have run a successful peer to peer campaign do you have any additional hints to share?
See you in the pond,
The Fish Chick.
P.S If you’re interested, you can read a case study about how Fish Community Solutions worked with One Girl as they raised over $40,000 through their inaugural peer to peer campaign here.