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Selling the Golden Tickets

For many events that we host as non-profits we often have the issue of ticketing. Once we create the perfect event, with wonderfully designed invitations and flyers and a great promotion plan we need to have an efficient and effective way of people being able to buy their tickets.

There are a number of online ticketing programs now that charities can make use of. But our advice would be to have a look at a few, compare their features and fees and see what is the best fit for you.

We’ve done a bit of light research with people that have already used some of these programs to see what they think and we’ve summarised it here for you.

An easy to use site with no to low fees depending on how much customisation you want on your event page. Payments processed through to a linked PayPal account and money is transferred (less fees) immediately as tickets are purchased. Opportunity to have personalised URL and good sharing capabilities.

Only drawback was PayPal accounts must be used to make payment as well, so not even the usual ‘no PayPal credit card’ option can be chosen.

As its name suggests, this ticketing system is eco-conscious. They have low fees and give event attendees the option to purchase carbon credit to help offset their travel to and participation in the event. Given these facts they could be a great option for environmental type organisations.
Some feedback we got was that the site had limited ability to ‘share’ after a ticket purchase and the company had strict policies about people signing the door list to prove event had taken place (before money would be released).

A really community-minded program. They have very low fees which they are happy to give back to you if you show you are a non-profit and use their logo on some of your marketing material. So essentially, with the right planning, you could avoid booking fees altogether. The back end is a bit confusing, not really that user-friendly.

Event Brite
These guys have sold over 68 million tickets through their program according to their website. They have fantasti sharing capabilities – after you buy your ticket you can share on Facebook and twitter and tell your friends what you’ve done. It has a customisable interface so you can brand it how you like.
However, the fees did seem a lot higher compared with other sites, although if you do a FREE event (but you need people to have tickets) they have no fees at all.

So for those of you that don’t have your own little ticket booth (I’d like to know who does) here are just a few options for how to sell your tickets online. Definitely do your own homework though.

And remember, he who sells the most tickets wins. πŸ™‚

See you in the pond,
The Fish Chick.


One response »

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