More and more small organisations, as well as most of the big ones, are trying to get ahead by investing their resources in social media. (Remember our post a while ago about the growth of social media?) While it is a low-cost alternative to other types of marketing methods, you still want to be sure that you are doing things well in this space. And if you aren’t doing much in this space, hopefully some of these tips will at least help you get started with Facebook.
In this blog post, we have the Ginger Ninjas, experts on all things social media and friends of Fish, share with us some tips to get the best results for your social media.
It can be a challenge for charities to get their voice heard, particularly during the start-up stage. Social media, in particular Facebook, can be an effective way of telling people exactly what you do, creating awareness and raising funds – without the huge price tag of traditional marketing.
To get the most out of social media, there are a variety of techniques you can use to help develop a strong connection with your supporters and raise the profile of the organisation – here are just a few:
- Good design – The profile page for your organisation is the first thing people will see when checking you out on social media, so it’s important that it gives the right impression. Use photos that show or represent the work you do, use a bold and simple layout and colours, so that people are not distracted when reading about your work. Always ensure all images are the correct size and resolution – blurry images will make you look unprepared and unprofessional, so ensure you have lots of high resolution images that really show what your organisation is all about.
- Use visuals often – The old saying goes ‘a picture says a thousand words’, and in the fast paced environment of social media sites, this is certainly true. A picture is much more emotive than text on a page, helping your organisation to communicate its message more quickly and effectively. Plain text is easily lost amongst everything else that clutters the page, so people looking through their newsfeed may not notice your post. Add a picture or video clip however, and immediately the eye is drawn to it.
Good content – Make sure that your content is engaging, well written and gives the reader the opportunity to have an opinion and connect with you if they want. Thoughtful content makes it more likely for readers to revisit your pages to see what you have to say, and they are also much more likely to share it with others. Consider writing social media posts a month in advance so you always have content on hand and then sprinkle in current stories and news throughout the month – you’ll always have a swag of great, well planned posts – perfect to avoid a dose of writers’ block!
- Engage – It is so often overlooked, but there is the word ‘social’ in social media. If you want people to care about what you do, then you need to do more than simply posting. You need to talk to others, join in with discussions, make comments and ‘like’ their posts. If you show that you care about what people say, then they will care about what you say in return and will be more likely to share your cause.
Build traffic – To get more people interested in your cause, put links into your posts to direct supporters to your website, blog or to your other social media pages. This all helps to increase the amount of visitors to your pages, who are then likely to share your message further. And who knows… they may even choose to make a donation to your organisation when on your website?
(According to a recent Australian study by Pareto Fundraising, ‘The State of the DoNation’, 20% of visitors to fundraising and donation pages come from Facebook.)
Social media can be a great tool for increasing awareness about your organisation and your cause, and following a few simple tips can make it a success. Above all, ensure you’re up to date with the latest social media news – whether you’re on Facebook, Twitter, Instagram or a myriad of other networking sites – the world of social media evolves at a lightning pace, so always look out for free webinars, follow your favourite social media bloggers and ensure you are checking out charities that are in your networks to ensure you have your finger on the pulse of the latest social media trends.
See you in the pond,
The Fish Chick.
The Ginger Ninjas specialise in strategic marketing and communications services for SMEs, and from time to time some lucky charities too, throughout Australia, USA and the UK. For more information get in touch with the Ginger Ninjas here and tell them Fish sent you. J