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Who is The Fish Chick?

The Fish Chick

Bianca Crocker is the chick behind Fish Community Solutions, aka The Fish Chick. She is passionate about creating positive change in the world and as such sees herself as a Community Change Architect.

She is a Certified Fund Raising Executive (CFRE) with over ten years experience in professional writing and communications in the non-profit sector and advertising industry. She has refined her skills in marketing and fundraising through her work with various organisations; including those supporting sick and disadvantaged youth and children, conservation and environment causes and community health and welfare.

Her career achievements to date include;

  • Alumni of the Emerging Pacific Leaders’ Dialogue 2014
  • Shortlisted for a Telstra Business Women’s Award, Young Business Woman of the Year, in 2014
  • Finalist in the Resource Alliance’s Global Fundraiser of the Year in 2012
  • Awarded Young Fundraiser of the Year by the Fundraising Institute of Australia in March 2012.
  • Awarded ASI Smart Scholarship to attend Fundraising Institute of Australia’s Madison Down Under, Strategic Marketing in Fundraising, in August 2007.
  • Part of a small team who organised a signature fundraising event that raised over $350,000 over two years and won Fundraising Institute of Australia (Victorian Chapter) Special Event of the Year 2007 and 2008.
  • Successfully redeveloped and launched a monthly giving program that achieved 25%+  annual target and tripled the number of members in two years.
  • Written over $1,000,000 worth of successful philanthropic and government funding submissions over three years. Developed and implemented an internal system to source and apply for various funding opportunities.
  • Managed a major corporate sponsorship and secured ongoing support from them for future years (valued at $150,000p/a).
  • Developed and implemented a charity re-branding strategy to ensure unity across the organisation and an enhanced image internally and externally.
  • Strategically redeveloped a small business program which fostered an average 114% year-on-year growth over three years.
  • The development and implementation of a major fundraising promotion with the Bendigo Bank which raised in excess of $10,000 in its first year, and went on to raise over $70,000 in its two successive years.
  • Helped support and develop the strategy that grew the Direct Mail program by over 55% across two years, including the introduction of a new Top Donor approach which had an average donation of $355.
  • Developed and launched a bequest program that, within two years, has grown to an estimated $1m of future income.

View Bianca Crocker's profile on LinkedIn

Read more about The Fish Chick at her first blog post here.

Bianca is a Member of Fundraising Institute of Australia.

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