While it’s not quite December yet, I’m sure you are all aware, that Christmas is precisely four weeks away! It’s a time of giving, best wishes to all and peace on earth. We think of others less fortunate than ourselves and take a moment to appreciate the joy and blessings in our own lives. As fundraisers, this is what we aim to inspire all year round, so it’s wonderful that at Christmas people’s mindsets are already in the zone of giving. According to Network for Good one third of all giving happens in December.
So how we can tap into all this goodwill?