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Online and Social Media

Being Connected

windows8If your Australian non-profit has technology needs, you  should consider getting a Connecting Up account.

Connecting Up offers not-for-profit organisations a place to find donated and discounted computer software, hardware and resources.  Services are available in Australia, New Zealand and throughout South East Asia.

For donated items an administration fee of between 4-10% is charged to cover the cost of keeping the service available.  As an example you can get a copy of Microsoft Office Professional Plus 2010 for $35 or Norton 360 for just $9.

Connecting Up were award winners in the 2013 Social Enterprise Awards. Partners donating technology include Microsoft, Cisco, Symantec and Adobe.

Informative webinars and a directory services are also available to connect non-profits and charities with each other and as a resource for the public, donors, funders, government and business.

For more information click here.

 

Easy Tax Time Giving

From recent studies we know that online giving is on the rise so it’s important that all charities are in that space. OneDonation is an online platform that has been designed to make fundraising and regular giving easy. It promises to increases donor acquisition and reduce overheads.

OneDonation is free to join and offers a website where your charity will be listed and have your own ‘regular giving OneDonation landing page’. Supporters can search for your charity or by category to donate.  The start up kit comes with links and tools that your charity can use.  A ‘Give to Grow’ media kit is provided which you can edit your organisation’s information into and it focuses on easy end of tax year giving.

There are currently more than 1500 causes on the site and it’s definitely worth a look.
To get started Click Here.

 

What’s Happening in Social Media?

yellow-social-media-reportThe Yellow Social Media Report tells us what people and business are doing with social media.

How is this relevant to us in fundraising?

You can use this report to gain insights on how it would be best for you to spend your budget on social media.  We could spend all day promoting our causes on social media but the trick is to know which one your target audience is using.  With this report you can also gather information on what others in your field are doing.

For instance if you were looking to hit a younger target audience then you may want to use an image based media site like Instagram. Alternatively if you were looking for a more mature audience then good old Facebook seems to be where it’s at.

71% users connect to social media using their smartphone, with an app being the most common way of connecting.  Maybe you need to ask yourself ‘Do I have an app for that?’ when planning your next fundraising campaign.

To get all the insights download the report below.

Yellow-Social-Media-Report-2014

 

GoFundraise Whitepaper

gofundraise_logoHistorically DIY fundraising was known as community fundraising, but as this space has grown in popularity, so has confusion around the terminology used. DIY fundraising can involve peer-to-peer, but doesn’t necessarily need to; meaning that it could be a door-knock campaign with no peer-to-peer element at all. Some examples of DIY fundraising are:

– A company holding a lunch in support of a charity

– A group of friends organising a bike ride in support of a charity

– An individual affected by a cause holding a cake bake for a charity

GoFundraise is an expert in this field. Working with non-profit organisations to leverage the internet and social media through the use of its leading software, GoFundraise enables individuals to help fundraise more effectively than ever before.

Market research shows that 30% of online peer-to-peer fundraising is undertaken by DIY fundraisers, which is why charities need to plan and build DIY into overall fundraising strategies. GoFundraise’s new Whitepaper titled, ‘The growth of DIY fundraising and how to incorporate it into your fundraising strategy’ will provide you with the tools and strategies you need to implement, and really grow, this method of fundraising in your organisation.

Fish Community Solutions was proud to support GoFundraise in pulling this Whitepaper together. For more information or to download the Whitepaper for free, please click here.

 

Everyday Hero Gift Shop

Everyday Hero 1Christmas is a time of year when many donors feel especially generous.  If your organisation is looking for new ways to enable your donors to give this year, here is one idea you might like to try out.

Your cause can now have their own virtual gift shop through Everyday Hero complete with your organisation’s branding and three virtual gifts of your choice for only $1,495 (plus GST).

There are many gifts to choose from including a toy for a child, a food hamper for a family or even a goat.  All you need to do is tell Everyday Hero which three gifts you would like in your shop and how much you want them to cost.

After purchase of the gifts, eCards are sent to your donors (or their gift recipient) with your logo and an image of their virtual gift.

The gifts are suitable for just about anyone, especially the person who is tricky to buy for. Being easy to set up and simple for donors to use is a big positive.

For more information on getting your charity an Everyday Hero gift shop, click here.

 

Google for Non-Profits

‘You are changing the world. We want to help,’ says Google.

Google for Non-Profits is being rolled out around the world and now includes Australia.  It offers charities free access to Google tools including Gmail, Google Calendar and Google Ad Grants.  Google’s tools are designed to help you work more efficiently in reaching your donors and volunteers.

You can store and share documents from the cloud with 30GB of Google Drive space.  Google Apps for Non Profits, Google Outreach and YouTube are all free for charities also.

In one case study WaterAid explains how they make YouTube clips to attract a younger audience to their website and integrate these videos with Google Earth.  They also link with Google analytics and Adwords to track their visitors.

With Google products being widely tried and trusted you will be hard pressed to find a reason not to give Google for Non-Profits a go. For more information, click here.

 

Online Fundraising Scorecard

Email communications reportAustralian charities could be doing a lot better in their email communication according to a recent study by Dunham+Company that looked at a range of charities and how they responded after they were given a $20 donation online.

The 2014 Australian Online Fundraising Scorecard was done to assess whether Australian charities were inhibiting or facilitating the growth opportunity of online giving with scores given across four categories based on known best practices.

Email registration was the weakest of the 105 charities monitored; sign up forms were difficult to find with sign up offers providing little interest to the donors.

63% of charities did not send any emails to the new registrants with in the first 30 days and 51% did not make an ask in the first 90 days.

Most organisations thanked their donors after the gift was received but 71% didn’t offer any follow up suggestions like sharing their gift online.

Overall environmental/wildlife, international relief and animal welfare organisations outranked those in the areas of religion, disease and health services, hospitals and human and social services.

To view the full scorecard and report, click here.

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