Corporate social responsibility no longer lies solely with the big players and multinational organisations. Many small businesses today have a greater appreciation of the benefits of partnering with community organisations yet do not necessarily have the resources to find the best fit for their partner charity. They often have an adhoc approach to their giving and when they want to work in a planned way can find dealing with the smaller, local groups sometimes frustrating.
However, with a strategic approach, businesses can target their donations to the most appropriate organisation and even ensure that they receive some tangible marketing outcomes from it.
Fish Community Solutions can assist businesses to better engage with community groups through;
- Educating and providing guidance in the area of corporate social responsibility through coaching
- Ensuring greater marketing value from their ‘charity dollar’ by developing and implementing specific corporate social responsibility solutions